Guides
How to buy and work seller leads
No ratios we cannot stand behind and no promises about your results. What follows is how this actually works, including the parts that argue against buying anything.
What "exclusive" actually means on a real estate leadExclusive, semi-exclusive and shared leads are three different products sold under one word. How to tell which one you are being offered.Shared vs exclusive leads: the arithmeticWhy a cheaper shared lead often costs more per deal, and how to work out the break-even for your own numbers instead of trusting anyone else's.What actually signals a motivated sellerDistress does not equal motivation. The signals that reliably mean a homeowner will engage, and the ones that mostly waste a call.Why leads are priced in tiersHot, warm and cold describe how close a seller is to moving — and why paying one flat price for all three is worse for the buyer, not better.The first call with a sellerA practical structure for the first call: what to open with, what to establish before you talk price, and the mistakes that end the conversation early.Why follow-up fails, and what fixes itMost leads are not lost to competition or price — they are lost to a follow-up process that stops two attempts too early. What to change.How to judge a lead source in thirty leadsThe questions that separate a lead provider from a data reseller, and how to run a fair test before you commit a budget.Agent leads and investor leads are different productsThe same homeowner is a different lead depending on whether you list the house or buy it. What separates the two and why buying the wrong one wastes money.
Get leads in your markets
Pick your states, set a weekly cap, and pause whenever you want. Every lead is sold once, to one buyer.