Looking for a Market Leader alternative
The distinction that matters here is the subscription, not the leads.
What a bundled lead system is
This category packages several things into one monthly relationship: a website that captures enquiries, a CRM to work them in, marketing automation, and a supply of leads generated on your behalf.
For an agent who wants one decision rather than five, that bundling is the product, and it removes the work of assembling a stack yourself.
Its current pricing, contract terms and lead volumes are its own to publish.
What unbundling looks like
We sell one thing: individual leads, each sold once, priced per lead. There is no website, no CRM and no marketing suite attached, and no monthly commitment required to buy one.
That suits an agent who already has the rest — most established agents do — and who simply wants more conversations this month without changing anything else.
It also means a quiet month costs you nothing. A subscription bills whether or not you worked the leads it sent.
The question to ask
Do you have a system you actually use? If yes, paying monthly for another one is duplicated spend, and the leads are the only part you need.
If you do not — if leads currently live in your inbox and your memory — the bundle is solving a real problem and more leads on their own will make it worse rather than better.
The failure mode of unbundling is buying leads with nowhere to put them. The failure mode of bundling is paying for a platform you log into twice a month.
Questions people ask
Do I need to commit monthly?
No. You can buy a single lead. There are subscription plans that lower the effective cost for people buying regularly, but nothing requires one.
Do you provide a website or a CRM?
No, and deliberately. Those are well served by other products and you very likely already have them.
Can leads be pushed into my existing CRM?
Yes. There is a webhook available so a claimed lead lands in your own system automatically.
Not affiliated. Market Leader is a trademark of its owner. We are not affiliated with, endorsed by, or partnered with Market Leader, and this page describes the two business models rather than that company’s current features or pricing — check www.marketleader.com for those.
Other comparisons
Get leads in your markets
Pick your states, set a weekly cap, and pause whenever you want. Every lead is sold once, to one buyer.