Pay per lead versus a monthly subscription
The billing model decides who carries the risk of a quiet week — and that is a bigger deal than the headline rate.
Where a flat subscription goes wrong
You pay the same whether the month produced ten good conversations or none. In a strong month that is excellent value; in a weak one you are subsidising a supplier for work that did not happen.
It also removes the supplier's incentive to send you anything in particular, which is the quiet problem with the model.
Where pay-per-lead goes wrong
Without a ceiling, a productive week becomes a bill you did not plan for. That is the failure mode people actually experience, and it is why an uncapped per-lead arrangement makes budgeting impossible.
The version we run, and why
You set a weekly cap. You are billed against it, leads draw down from it, and unused budget rolls over rather than expiring. The cap is the maximum, so a busy week cannot surprise you and a quiet one does not evaporate.
Pause it whenever you want. A model that is hard to stop is a model that is relying on it being hard to stop.
Questions people ask
What happens to budget I do not spend?
It rolls over. Nothing expires at the end of a week.
Can I change my weekly cap?
Yes, whenever you like, and it applies going forward.
What happens if I pause?
Billing stops and no new leads are sent. Anything already delivered stays yours.
Other comparisons
Get leads in your markets
Pick your states, set a weekly cap, and pause whenever you want. Every lead is sold once, to one buyer.